Why Jigsaw Puzzles are Still a Popular Product
Technology is everywhere these days, and it seems like it's taken over every aspect of life. Entertainment, in particular, has become dominated by tech, whether it's in the form of smartphone and tablet gaming, on-demand television or the endless feeds of social media platforms. It seems like old-fashioned pastimes are disappearing for good.
If you're a retailer, this shift towards technology-based activities may put you off stocking traditional items like, say, jigsaw puzzles. In fact, jigsaws are still immensely popular and having some to sell could turn out to be quite profitable. Here's why.
People are recognising how unhealthy screens are
As people spend more and more time staring at the screens of their phones, computers, TVs and tablets, it's becoming increasingly clear that there are some downsides. It can cause headaches and nausea, and looking at screens before bed can lead to poor sleep.
This has led to people seeking alternative activities, especially in the evenings, to give themselves a screen break. Jigsaws fit the bill perfectly.
Social media has kept traditional pastimes popular
Even when people are looking at social media feeds, many of them are sharing photos and information about more old-fashioned pursuits.
There are communities online of jigsaw enthusiasts, plus people sharing photos of completed puzzles on various platforms. This has helped stoke interest in the hobby and keep it alive.
Not everyone is obsessed with new tech
It might seem like everyone is online most of the time, but there are plenty of people who haven't got to grips with modern technology or prefer not to use it.
Older people often still enjoy doing things they did when they were younger, and parents like to encourage their children to take part in activities that don't involve electronics.
Jigsaw puzzles can be sort of addictive
When people get into jigsaws, they really get into them. If you can attract a few customers who enjoy puzzling as a hobby, there's a good chance they'll keep coming back, especially if you get new, interesting jigsaws in on a regular basis.
Mobile isn't really a good alternative
Although there are plenty of mobile and PC games that simulate the process of solving a jigsaw puzzle, they're really not the same.
There's something about actually putting solid wooden jigsaw pieces together and having something tangible as a result that's really appealing. For people who enjoy jigsaws, there's no contest between apps and the real thing, which has helped their popularity remain stable even with the threat of virtual alternatives.
